Renowned British racing game developer Eutechnyx has launched ETX Racing, the company's first own-brand consumer-focused label. It's a similar move to Codemasters Racing, and isn't surprising considering that the developer has primarily focused on producing racing games since they were formed 17 years ago.
“To prosper in a rapidly changing industry requires the passion and desire to adapt to new markets. Eutechnyx has an unrivalled heritage in console video gaming dating back to 1996, and PC free-to-play since the launch of Auto Club Revolution®. In the last 12 months we’ve broadened our portfolio to include PC download, mobile and tablet gaming. The launch of our new consumer brand brings all the driving and racing game passion, creativity and expertise under one label; ETX Racing,” CEO Darren Jobling commented.
NASCAR '14 will be their first title to be released under the name of ETX Racing in early 2014.