News Sony has confirmed it will not be at E3 2020
News
Sony famously did not attend E3 2019 citing there weren’t many games to show off to the public due to nearing the end of the console generation. Although at the time this was a surprising revelation, it was somewhat understandable as Sony’s State of Play showcase events could cover a handful of titles to keep people up to date and engaged.
Since then both Sony and Microsoft revealed their new consoles are coming “Holiday 2020” which could only mean an incredible E3 2020 from the pair as they show their launch lineup hands, right?
Sadly this is looking not to be the case as Sony has revealed it won’t be attending E3 2020. It’s fair to say that E3 has lost a lot of its X factor in recent years and a second no-show from Sony could sound the death knell for the event.
Speaking with GamesIndustry, Sony has revealed it will instead attend ‘hundreds’ of consumer events to showcase their upcoming console and games to the public.
“After thorough evaluation SIE has decided not to participate in E3 2020,” stated a Sony Interactive Entertainment spokesperson. “We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year.
“We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.”
This approach from Sony will certainly get more people hands-on with their upcoming console and line up of games but it remains to be seen if this strategy will consolidate Sony’s foothold on the console sales market.
In response to Sony’s announcement, Head of Xbox Phil Spencer confirmed his team were working hard on their E3 showcase as seen in the Tweet below.
Our team is hard at work on E3, we look forward to sharing with all who love to play what’s ahead for us. Our artform has consistently been propelled by the cross-section of creativity and technical progress. 2020 is a milestone year in that journey for Team Xbox. #XboxE3 #E32020
— Phil Spencer (@XboxP3) January 14, 2020
Strong rumours suggest the PlayStation 5 will be revealed this February via a standalone Sony event. Let us know if you’re shocked by Sony’s absence once more or if you feel creating their own shows away from the hectic E3 schedule makes more sense.
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Since it became a consumer show, E3 has lost it’s value for both retail buyers and media. Walls of people in the way of gamepods, stands, potential business contacts. It’s a nightmare for business and combined with ever increasing costs to stands (something that blighted ECTS), now with this news the show is in even worse shape than anticipated in 2019.
E3 needs to reduce costs, bring back trade days, trade focus and work to its strengths if it is to succeed.