Its part of every sport.
Once the race, or match, or event, is finished where do you look? Just look at the empty venue until the next one?
The attention moves to what’s happening behind the scenes.
I barely watch football. But I constantly hear about José Mourinho. And don’t get people started on why a world cup is being moved to a different time of year.
It just so happens motorsports are more acute to it due to how it continually shifts over time and how its competitors have more say/impact (in terms of engineering, business, and competition).