When promoting the launch of a new F1 game, what better way could there be to endorse your product than to get a bunch of real life F1 drivers and stage a virtual race in your game? Well, that's exactly what Codemasters have done, as this promotional video shows the likes of Lewis Hamilton, Bruno Senna & Heikki Kovalainen competing in a "friendly" race on F1 2012's Circuit of The Americas.
Okay, I lie – as you would expect, each driver took it as seriously as a real race despite the fact their cars had been replaced with a Fanatec Clubsport wheel with the obligatory Formula rim, a PlaySeat and a PlayStation 3.
It was all part of a segment that aired in the build-up to yesterday's race in Singapore, which saw a dramatic crash as Schumacher went into the back of Vergne resulting in a harsh 10 grid race penalty.
It's great to see F1 2012 get some spotlight in the mainstream media, although it almost feels like a parallel to the DiRT Showdown event which mimicked the game by staging a real life banger race.