Whilst the reveal of the PlayStation 4 console was perhaps higher up Sony's priorities list, that didn't stop a batch of new details, previews and a new trailer for Gran Turismo 6 from dominating the racing game headlines.
The big news is that two new tracks have been confirmed for an appearance in GT6: the renowned Willow Springs International Raceway, located in the arid landscape just outside Los Angeles, as well as a new fictional circuit in the Swiss Alps called 'Matterhorn'.
A new photomode location has also been confirmed: the massive Gemasolar solar panel site in southern Spain, which we imagine has the potential to be a pretty fine spot to take some virtual piccies.
Fans of endurance racing will also be pleased to know that three new racing cars to the Gran Turismo franchise will be making a fully licenced appearance in GT6: the BMW Z4 GT3, the Audi R8 LMS ultra (which was showcased in gameplay footage from a few weeks ago) and the radical Nissan DeltaWing experimental prototype.
Polyphony Digital has also confirmed the latest Chevrolet Corvette Stingray will also be one of the 1,200 cars that'll feature in GT6, but we won't spend too much time on that car: the Chevy was, after all, a free bit of DLC for GT5, and was shown ever so briefly during the '15 Years of GT'/GT6 announcement trailer.
To top everything off, there's a new E3-specific promotional concept trailer, showcasing all the big under-the-skin improvements to GT6, adding a revised aerodynamics modelling to the array of upgrades to the game's overall physics engine.
All in all, a pretty decent inaugural E3 for Gran Turismo 6. And, with a playable demo being installed on the show floor until the expo ends on June 13th, we expect a few more Gran Turismo items and gameplay footage to pop up on the Team VVV website and our YouTube channel.