Electronic Art’s Global Community Engagement Manager Ben Walke has today revealed that the upcoming Need for Speed title (expected to release before the end of the year) will not feature at this year’s EA Play E3 showcase.
Walke wrote the following on the official Electronic Arts website, “Are you going to hear more about the next NFS title? Yes. Is it being released this year? Yes. Will we be doing anything in June? No. It’s as simple as that, but we wanted to give you a heads up before you started asking “where are you?””
A big game such as a new Need for Speed title really needs a big stage for its reveal, so the smart money will be on a reveal at this year’s Gamescom event in Cologne, Germany, which takes place between August 20-24.

Celebrating 25 years of Need for Speed, it would appear that all involved are taking a little longer to ensure the product lives up to expectation. “Our goal is to deliver a truly memorable high-speed entry into the 25 years of NFS, rather than a series of promotional events, said Walke. “The game matters most – a sentiment we bet you share with us.”
Walke also shined a light on the direction of this year’s Need for Speed title, “cars naturally top the list. You could say that the cars and customization of NFS are the beating heart of what we do. Without either of these, NFS fails to exist as we know it. These two elements play a pivotal role in the series and are two aspects that we consider to be foundational, meaning they aren’t going anywhere because NFS wouldn’t exist without them.”
Earlier this month, Electronic Arts reported its fourth-quarter earnings which included some fresh details on the upcoming Need for Speed 2019 title. According to the report, the upcoming (and as of yet untitled) Need for Speed title will be “revitalizing the street racer vs. cops fantasy at the core of the franchise“.