News NASCAR gaming license extended through 2029

704Games has announced a new round of investment from international media and technology company Motorsport Network which equates to an extended NASCAR gaming license and some exciting esports prospects.

With this new deal in place, Motorsport Network is looking to expand its reach within the esports sector, which should be seen in full force with the upcoming release of NASCAR Heat 3 this Autumn.

Colin Smith, Chief Executive Officer of Motorsport Network, said:

“We are big believers that esports will have a profound impact across the international motorsports community for years to come. Our investment in 704Games is a testament to that belief, as well as our newly established joint venture with the ACO and the 24 Hours of Le Mans. We have been very impressed with the 704Games team and its road map for the integration of esports within the NASCAR Heat franchise. This, combined with Motorsport Network’s loyal audience and marketing scale, will give us an incredible platform to captivate the current and future generations of NASCAR fans.”

704Games has also announced an extension of its NASCAR gaming license (originally acquired in 2015) with NASCAR Team Properties through 2029.

Blake Davidson, NASCAR Vice President of Consumer Innovation stated:

“The joint effort between 704Games and Motorsport Network will introduce new and innovative features across the NASCAR Heat franchise for years to come. We continue to explore ways with our video game partners to enhance our presence in the esports arena and this will provide the stability and resources to expand upon that effort.”

NASCAR Heat 3 will be available on September 7, 2018, across the PlayStation 4, Xbox One, and PC platforms. It is currently unknown if the tile will release in the UK.

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