GT Sport TV ad pulled for misleading consumers - Team VVV

News GT Sport TV ad pulled for misleading consumers


Kevin Dooley


Posted on

Game: Gran Turismo Sport

Platform: PS4

Publisher: Sony Interactive Entertainment

Release Date: 17/10/2017

It has come to light that a UK TV advertisement for Gran Turismo Sport was taken off air due to its misleading nature.

The Advertising Standards Authority (ASA) pulled the advert, which aired back in October last year, due to the fact that “it did not make clear that an internet connection and subscription to the PlayStation Network were required to play the game”.

The advert actually featured a track that was not playable offline (although Sony countered that a similar track was available which "offered the same kind of racing experience" ), one of the cars too was only available with an internet connection. As a matter of fact, if players were to play the content purely provided on disc it would equate to just three tracks (with five layouts in total) and only thirty cars.

The decision to take the UK TV advert of the air was upheld by the ASA who stated: “The ASA considered that consumers would expect that when purchasing a Gran Turismo Sport game disc they would be able to play the majority of the game including the ability to play in both of the game modes available, without a PlayStation Plus membership. We also considered that consumers would expect that there were additional benefits available if the console was connected to the internet including additional tracks and cars, but that they would expect a great number of both to be available on the disc.

You can view the ruling, including Sony's response and decision, here.

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