Forza Horizon 3 will feature 'Forzathon' competitions, which will allow players to win exclusive in-game cars that have "never been drivable in Forza before".
Speaking to Polygon, Ralph Fulton (Forza Horizon 3's Creative Director) revealed the new 'Forzathon' feature will commence in earnest sometime in October 2016, with new challenges and events being released on a weekly basis.
Each 'Forzathon' will be set to a specific theme, with the prizes seemingly for the early events being cars that will either be returning from older Forza games, or making their franchise debut in Forza Horizon 3.
For instance, the event on 14th October will allow players to win a Nissan Silvia S14, whereas Fulton told Polygon the 'Forzathon' that starts on 28th October will feature as its big prize a vehicle that's "never been drivable in Forza before, which you will not believe".
More information on these 'Forzathon' events – and Forza Horizon 3 in general – are expected to be disclosed throughout the Gamescom convention.
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