EA's exclusive Porsche licensing deal set to expire at end of year - Team VVV

News EA’s exclusive Porsche licensing deal set to expire at end of year


Kevin Dooley


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Porsche has long been absent from the majority of racing games for many years now, with the odd exception, thanks to what we believe to be an exclusive license agreement with Electronic Arts (EA) which dates back to the early 2000's.

need for speed porsche cover artAccording to recent reports, this deal is set to expire at the end of this year. This is great news for racing fans as it potentially opens the Porsche floodgates so that any racing title can now feature marques from the famous German manufacturer, in theory at least.

The news came courtesy of German website SpeedManiacs who asked Porsche Branded Entertainment Manager Sebastian Hornung in partnership with Kunos Simulazioni (the Assetto Corsa developer) on how they obtained the Porsche license for the three Porsche Packs. Kunos answered: 

“According to Sebastian they were also always following what was going on in the gaming industry aside from EA. The license with EA runs out this year, because together they arrived at the realization that the current situation was not desirable anymore.

(translation thanks to GTPlanet)

Does this mean we'll see less Rufs and more Porsches in racing games next year? Will Porsche see a bump in sales in the coming years as a result? Quite possibly, yes.

Let us know how you feel about EA's exclusive Porsche deal coming to an end in the comments.

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