But unlike media some influencers have no neutral judgement or detachment. Many are probably paid off and what’s worse is their followers often know this but don’t unfollow them. So, that means pro-Formula E YouTuber’s with no helpful debate or neutrality, also most of then don’t appeal to an older audience, so that will just lead to youth audience only.
True. The first thing that pops into my head when I think “Youtube influencers” is the Shadow of Mordor early coverage debacle.
My first instinct is its a pretty ham-fisted approach to getting more viewers. With the influencers there primarily to sit around looking pretty while the show tries to look cool by association.
I could easily be wrong. I can’t say I know them, or can speak for the presentation skills. And Formula E doesn’t shy away from trying new things.
Its not like it can be as bad as the NFS Payback presentation at E3, can it? 😛