funstock
youtube teamvvv

Dan Greenawalt Interview Gamescom 2014

Alan Boiston On August 25, 2014

In a surprise announcement at Gamescom, Forza Motosports Creative Director Dan Greenawalt took to the stage  announcing yet more free DLC, this time in the form of the Rolls Royce Wraith and the Formula E Renault Spark. Both of these announcements were extremely significant in the automotive world as well as the gaming world. 

Rolls Royce have never been included in a game before. This represents an old and established brand, a sign of quality and excellence turning to the video game industry and recognising that potential. It’s testament to the development of videogame visuals and the evolution of technology that we see them making their first foray into the world of gaming.

This interview discusses the reasons and benefits, from visuals that accurately capture the acute attention to detail in production, to the potential benefits in the forms of car sales and awareness in marketing. The games industry is constantly growing and evolving. This is a significant step which could see a shift in the larger automotive industry taking notice.

Formula E came as an even greater surprise. The series launches on September 13th, and it’s clear these are early yet critical days for the series. The technology is at an early stage yet and no doubt the first few years (if it survives) will see a swift evolution of the car's performance and approach to generating power. However, first the general public need to get an idea on how these cars will look and perform, and where better than in video game form with the Forza graphics engine giving a perfect test ground.

Later Dan briefly discusses Forza Horizon 2, the place within the Forza Franchise and highlights key progress made in stepping up to new hardware. 


 

Related Articles
...

VVV interview Codemasters' founder David Darling

Codemasters have become one of the world's biggest publishers but where did it all begin and where are the... Read More

...

F1 Online: The Game hands-on

Codemasters’ foray into the glamorous world of F1 was a predictable one. Having developed a reigning... Read More

...

VVV interview Race Pro's Henrik Roos

Running up to the release of Race Pro earlier this year we welcomed a new racing developer taking on the... Read More

...

VVV Interview NFS World Developers

This week the much anticipated Need For Speed World finally hit PC screens everywhere, the daring EA MMO... Read More

...

Alan Boiston Interview's Sir Stirling Moss

With the release of Forza Motorsport 2 VVV’s Alan Boiston was given the privileged opportunity to interview... Read More

...

A day with Tiff Needell

With the upcoming release of Supercar Challenge and the involvement of tame racing driver Tiff Needell, we... Read More

...

VVV interviews Ken Block at Silverstone

With just a week until the launch of 'Colin McRae Dirt 2', Codemasters is pulling out all of the stops with... Read More

...

Alan Boiston Interviews GRID Producer Clive Moody

It’s a not so sunny day in Warwickshire, however when VVV were invited along to see final code of Race... Read More

Comments

funstock 300
Register Login Request A Page Facebook Login
funstock side small

PurdyDesigns Hosting